Pick the useful first experience that earns the lead.
Optional. Keep reading if you would rather look first.
Run interactive giveaways that capture real leads.
Build → Share → Capture → Move → Win
A line out the door at the booth.
Run interactive giveaways that capture real leads. The loop is Build, Share, Capture, Move, Win. It should feel like a line out the door at the booth.
Move works while you don't. Same week, two outcomes.
A line out the door at the booth. Say What You Are Working On. Move Shows You Where Magnets Starts.