Intelligence in actionBring your event to life
One talk on stage, turned into live personal notes for everyone in the room, each ending in their best next move.
Good morning. I want to start with the one number that changed everything for us. Two years ago we were spending sixty percent of our budget chasing brand-new leads, people who had never heard of us, and wondering why our cost to acquire a customer kept climbing. Then we did something that felt backwards. We stopped chasing strangers and started studying the customers we already loved. We mapped exactly what our best twenty percent had in common, where they came from, what they bought first, and why they stayed. With that profile in hand, we asked the system to go find more people who looked just like them. Not more leads. Better-fit leads. The kind that close faster and stay longer. Within a quarter our acquisition cost dropped by a third and retention climbed, because we were finally talking to the right people instead of everyone. So here is my challenge to you. Start with the people you already have, define what makes your best ones great, and then let the engine multiply them.
For your gym, your best twenty percent are obvious the moment you look: the members who drag their friends to class, who renew without a second thought, who post their PRs without being asked. They are worth far more than the occasional big spender. So stop pouring budget into cold leads who have never heard of you. Profile those members instead, where they live, how they found you, what made them stay, and turn that into a clear picture of your ideal member. Then let the engine find more families that match that picture in your area, and put your ad spend only against them. New members who look like your best ones tend to stay like your best ones, so your cost to fill a class drops while retention climbs.
What the engine tailored. Translated the keynote into the gym's world and named who your best members really are.
- Your best members are your referrers, not your biggest spenders
- Cold-lead spend is your highest cost and lowest fit
- A lookalike of your top members beats any broad campaign
- List your 20 most-referring members this week
- Build a lookalike audience from that list
- Point next month's ad budget only there
The best-fit people to invite
Tap anyone to see how the engine would reach them.
Why this channel. Geo plus lookalike of your best customers
Add Westside to a two-mile lookalike of your best members and run the better-fit, not more invite creative.
What both engines drive
Engagement, results, and revenue, tracked as it compounds.
Projected from this demo. On Move, these are your real numbers, tracked every day.
The same personalization engine works for